What is the problem that we are seeking to fix?
Make products accessible through a reorganization of space. Improve the use of the existing space and present food in a more desirable way in order to engage customers and make the shopping experience more efficient and pleasurable. Provide shelving that is more suitable to house fresher food choices.
Why does this problem exist?
Inadequate space to serve the amount of business they have. The surrounding area contains no other options for buying food, so the small store is serving a large area. Lack of organization within the space. Very small selection of fresh food, possibly because of lack of money or lack of consumer interest in those types of products. May also be an issue of the store having access to fresher food.
Why hasn’t it been solved before?
The people who run the store aren’t necessarily looking for solutions to these problems because they have other problems to worry about such as staying in business. Money isn’t available for remodels or expansions because it has to be put to other uses.
What are some precedents we can learn from?
Use recycled materials and simple, minimal designs to save money and resources. The shelves should be adjustable to incorporate a variety of products in the space.
What are the particular problems for each store?
Fast Fred’s: Cramped, unorganized, limited fresh food, dark lighting, windows at front of store covered, limited storage, many empty shelves, broken shelves with sharp edges, a lot of junk food, wasted space, prices not displayed, difficult to navigate, no signage.
Bonito Michoacan: Prices not displayed, overcrowded, seating area mixes with shopping area, lack of hygiene, difficult to navigate, no signage.
What are some of the cultural issues that need to be addressed?
Bonito Michoacan speaks to a specific audience and their product is largely influenced by the type of people that are more likely to shop there. Any shelving unit we make for them should incorporate the same ideas and appeal to the same specific audience. For both stores, the shopping experience should be able to be individual. Customers should be able to know where things are and how much they cost without having to ask for help.
Besides the shelves themselves, what are some other factors that might affect display?
How the new shelves fit with existing. Pricing shown. Lighting product to enhance food and avoid eyestrain. Items on shelf are accessible and there should be enough room around shelf to navigate the store. Information on food visible. Height of shelf to keep visibility across store and coincide with existing shelves.
What kinds of foods are going to be displayed?
Ideally, the shelves would display more varieties of fresh food selections. Possibly including foods that are targeted toward the WIC program. Different sizes of food packages for different customers. Shelves may include foods used for fresh, natural, and cheap recipes.